Creating Multiple Income Streams with Dorie Clark & The Road AheadOctober 11, 2017
Join Jared Nichols as he talks with Dorie Clark, author of Entrepreneurial You, about how to leverage what is unique about you, your products and your services to expand your reach and make a bigger impact. They discuss the importance of moving outside your traditional lane with customers and doing detailed customer research. Dorie encourages small-business owners to have a second-level conversation beyond a client’s satisfaction with your product/service to what are the biggest problems they face, likely expanding your ability to help that customer.
Dorie Clark is an adjunct professor at Duke University’s Fuqua School of Business and the author of Entrepreneurial You, Reinventing You and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine. A former presidential campaign spokeswoman, the New York Times described her as an “expert at self-reinvention and helping others make changes in their lives.” A frequent contributor to the Harvard Business Review, she consults and speaks for clients including Google, Microsoft, and the World Bank. You can download her free Entrepreneurial You self-assessment workbook.