Make the Most of Small Business SaturdayNovember 24, 2020
If you haven’t already heard, Small Business Saturday is an unforgettable one-day, annual event where shoppers show their love and support for their local businesses. This year’s celebration is taking place on November 28, 2020—mark your calendars!
The opportunity for small businesses is enormous, but plenty of prep work needs to be done to gear up for the day.
To stand out from the crowd and seize the attention of your future and current customers, we’ve put together 3 simple tips below—including a few ideas from a business hackathon we ran with MBA students from some of the top business schools in the country!—to help you create a great online (and in-person) shopping experience.
Check out the tips below, then check out RingCentral’s all-in-one communication platform that gives you messaging, video conferencing, and a phone service all in one app—there’s a special discount right now for NSBA members!
1. Get the buzz going with social engagement beforehand
If you’re prepping for new product launches to come or you’re getting ready to unveil some discounts that you know people will be eyeing, give people a sneak peek to get the hype going.
Social media is a great way to sequence these posts at regular intervals a couple weeks before the big day.
Another way to build anticipation upfront is to run a competition over social media. You can get people to share, like, or comment on your post to participate and have the reward be a giveaway of some of your most popular products.
2. Ramp up your customer support
As with any day, but especially on this day, customer service should be one of your top priorities. You should anticipate that with higher customer demands will come more customer requests, questions, and concerns.
If you need help managing the flurry of incoming inquiries, particularly those online, think about investing in a communications tool that can unify all your customer conversations. For instance, with RingCentral Engage Digital, you can view all interactions happening across your Facebook page, Twitter account, and Whatsapp in one location to save your support reps from having to switch back and forth between tabs to cut down on response times.
3. Buy online, pick up in-person
If your store is still up and running during COVID-19, you’ll need to be mindful of safety distancing measures while boosting traffic to your store.
One way to do this is to offer online sales so that customers can buy online but pick up by the curbside. If you don’t already have a website, it’s easy to get one set up using Squarespace or Shopify, which comes with built-in features to help you sell without you needing to learn how to code or design.
Because you can try both on a monthly plan, you can set up your site for just the weeks before and after, and revert back to in-person sales in the future if you decide that maintaining a secondary channel is too much to keep up with.