New Report on Small Business Utilization of Technology

June 12, 2019

June 7, 2019

Molly Day 

New Report on Small Business Utilization of Technology

Washington, D.C. — NSBA today released a new report, the NSBA 2019 Technology and Small Business Survey, on how small-business owners utilize technology—as well as a host of related data points, including cybersecurity, intellectual property, data collection and so on. One of the key takeaways from the report is that the number one overall challenge small-business owners face in their use of technology: taking appropriate security precautions.

“In today’s technology-reliant marketplace, understanding how small businesses utilize technology is of critical importance not only to policymakers, but to thought leaders in the IT industry,” stated NSBA President and CEO Todd McCracken. “This area of the business falls uniquely on the owners. Today, more small-business owners are handling their company’s IT themselves than at any point in the last nine years.”

The average cost associated with a cyber-attack—not including stolen money—is $5,120.00. No surprise, then, that the majority of small businesses are very concerned that their business could be vulnerable to a cyber-attack.

When it comes to staying connected with employees and customers, the majority of small-business owners are using some kind of social media for business networking, with Facebook and LinkedIn taking the top two spots. With regards to data privacy and protection, the majority of small firms are not familiar with data protection rules, and just under half of those that collect website visitor data offer an opt-out.

“While technology is creating efficiency and, in many cases, cost reductions in operating our small businesses, it represents some unique and serious challenges especially as it relates to online security and data privacy issues,” stated NSBA Board Chair Sharon Toerek of Toerek Law. “This report underscores the importance that policies and rules are created with simplicity and uniformity in mind.”

Click here to access the full report.

Celebrating more than 80 years in operation, NSBA is a staunchly nonpartisan organization advocating on behalf of America’s entrepreneurs. NSBA’s 65,000 members represent every state and every industry in the U.S., and we are proud to be the nation’s first small-business advocacy organization. Please visit or follow us at @NSBAAdvocate.