NSBA Board Discusses Crowdfunding, Social Media

September 24, 2014

pic-employees-smThe NSBA Board of Trustees met earlier this week in Chicago and heard from a host of experts on key issues facing small business, specifically crowdfunding and the importance of social media. Additionally, the Board met with representatives from the Small Business Advisory Council (SBAC) which represents nearly 1,000 small-business owners in the Chicagoland area.

Kicking off the morning, NSBA held a social media panel discussion featuring Greg Smith with Re: Design, visual communications agency; Russell Roering with Edelman PR; and Cassie Walker Burke, with at Crain’s Chicago Business. Mr. Smith discussed the basics of social media and how small firms can leverage various tools to enhance their social media efforts. Mr. Roering discussed best practices and things to avoid, and highlighted the importance of staying engaged and being authentic. Ms. Walker Burke outlined the best way to interact with reporters on social media and provided some insight on what reporters look for when it comes to social media platforms.

The NSBA Board of Trustees also heard from SBAC’s Michael Cavanaugh, Executive Director & President and Blanca Campos, Advocacy Director on the important work SBAC has been doing on the crowdfunding front in Illinois. They have played an active role in furthering efforts to enhance state-based crowdfunding efforts in the absence of SEC regulations.

For more information on getting involved in the various committees at NSBA, click here.