Resources for Small Business Saturday

November 18, 2020

With a little over a week until the Thanksgiving holiday, NSBA is urging small-business owners and their customers to participate in Small Business Saturday on Nov. 28, 2020.

Perhaps more important this year than ever, Small Business Saturday celebrates the impact small businesses have on communities across the country and calls for all Americans to support local small businesses throughout the holiday season.

As a long-time partner with American Express on Small Business Saturday, NSBA is proud to bring you a wealth of resources designed to help your business prepare early and continue to brighten your communities on Nov. 28 for Small Business Saturday and all season long.

Visit to download marketing materials to encourage customers to Shop Small this holiday season including storefront signage, website banners, and social posts from the Shop Small Studio, a complimentary digital resource from American Express.

Merchants and consumers can learn more about Shop Small, Small Business Saturday and how to get involved by visiting