Small Business Saturday – Nov. 25

November 8, 2017

With just a few weeks until the Thanksgiving holiday, NSBA is urging small-business owners and their customers to participate in the annual Small Business Saturday on Nov. 25, 2017. Building on “Black Friday,” where most retailers do a significant amount of business, Small Business Saturday is an annual campaign to urge consumers to dedicate a portion of holiday shopping to local, independently-owned small businesses.

Created by American Express in 2010, Small Business Saturday serves as the ceremonial kickoff to the holiday shopping season for small businesses across the U.S. Last year, an estimated 112 million consumers reported shopping at small businesses on Small Business Saturday, according to the 2016 Small Business Saturday Consumer Insights Survey.1 The day was also championed by elected officials in all 50 states and Washington, D.C.

Small Business Saturday celebrates the diversity of small businesses across the U.S. and, as the nation’s first small-business advocacy group, NSBA is proud to continue supporting this great event.

Merchants and consumers can learn more about Small Business Saturday and how to get involved by visiting

#SmallBizSat is coming! Join us in supporting small businesses. #ShopSmall on Nov 25 and share your favorite places.



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