Small Business Saturday – Nov. 26

November 15, 2011

With a little over a week until the Thanksgiving holiday, NSBA is urging small-business owners and their customers to participate in the second annual Small Business Saturday on Nov. 26, 2011. Building on “Black Friday,” where most retailers do a significant amount of business, Small Business Saturday is a campaign to urge consumers to dedicate a portion of holiday shopping to local, independently-owned small businesses.

Small Business Saturday was originated by American Express in 2010, and NSBA—along with myriad other small-business groups—is proud to support the effort to drive customers to shop at their local small businesses.

Social media will play a central role in helping raise awareness about the importance of supporting small business and recognizing Small Business Saturday. Please visit the NSBA Facebook page: to get more information on Small Business Saturday. Here, you can also “like” a local business—even your own—to help drive local awareness to your business.

Additionally, American Express is giving $100 of free Facebook advertising* to 10,000 business owners who sign up at the Small Business Saturday Facebook page. By simply entering a few pieces of information and clicking a button, these business owners can create a personalized, geo-targeted ad that will run on Facebook leading up to November 26.

American Express is also giving a $25 statement credit** to 200,000 Cardmembers who register their Card and use it to shop on Small Business Saturday at any locally-owned, independent small business that accepts American Express.

*To be eligible to receive $100 worth of Facebook ads, you must register your business at Registration is limited to the first 10,000 merchants. Limit one offer per registrant.

** To be eligible for the statement credit, you must register your eligible American Express Card at You may only register one Card for this offer. Using your registered American Express Card, you must spend $25 or more at participating small business merchants on 11/26/2011 to receive the $25 statement credit. Eligible merchants include any independently owned small businesses that accept the American Express Card. Purchases made online, at large, national chains, at franchised business locations and at government agencies are not eligible. Prepaid, corporate cards and ExpressPay transactions are not eligible. If your Card is replaced during the promotional period, please call the customer service number on the back of your Card for assistance. Registration is limited to the first 200,000 enrollees. Limit one statement credit per Cardmember. Statement credits are generally issued within five business days after your qualifying purchase, but may take up to two billing cycles to post to your account. Additional terms apply; see registration website for details.