Why Small Businesses Need GoTo

May 4, 2022

Small businesses need a break from complicated tools that make it harder to get work done.

At GoTo, we get IT and that’s why we built a portfolio of tools specifically for growing businesses.

We’re thrilled to partner with the NSBA and are sharing the top three reasons why entrepreneurs deserve easier, affordable technology

1. Tech challenges keep piling up

At GoTo, we understand the obstacles small businesses face when trying to do it all with limited resources. Communicating and collaborating needs to work flawlessly or businesses risk losing customers. And tech support needs to be seamless and flexible when employees are working from anywhere.

Back in February 2022, we got together with the market researchers at Frost & Sullivan to uncover what small businesses have been up against lately — especially in light of the pandemic. Of the over 1000 small and midsize businesses Frost & Sullivan researchers surveyed:

  • Three-quarters said their IT workloads increased in the past year.
  • More than nine-tenths wanted to reduce the burdens on their IT people.
  • 95% of businesses have plans to consolidate in 2022.

These findings reinforced what we’ve learned: Small companies that are fortunate enough to have a dedicated IT team are also really at risk of overworking their IT people. Companies with no IT people may fall behind more tech-capable competitors.

At GoTo, we have two flagship products that make IT easy:

  • GoTo Connect: Unified cloud phone, meeting, messaging, and contact center solution built with everything small businesses need.
  • GoTo Resolve: All-in-one, easy IT management and support solution with conversational ticketing and zero trust remote access.

Our products can simplify things if you have a hodgepodge of technology tools without the need for extensive technology acumen. In fact, we always say it is easy to use for everyone —whether you have an IT team, are an IT team of one or are unsure if you need an IT team yet.

2. Hybrid work is here to stay 

As the COVID19 threat recedes, hybrid models keep delivering value to small businesses, improving productivity and work culture for more than three-quarters of the respondents to our Frost & Sullivan survey. Video conferencing and IT helpdesk tools are the most popular applications for the survey’s respondents.

3. Technology should be economical

In the era of software-as-a-service (SaaS) based in the cloud, smaller companies can fine-tune their systems to their precise needs, paying only for the technology they actually use. SaaS can yield savings for smaller enterprises while providing the scale required for rapid growth.

If you’re thinking about making the leap, GoTo is running an exclusive promotion for NSBA members with up to 15% off an annual purchase.